After the dramatic entrance of V last week, there were no similar big splash stories to lead things off this week. Then, as I was perusing the year-ago numbers, something occurred to me. It’s quite possible that FOX could improve both Monday and Thursday at 9:00 if they swapped Fringe and Lie To Me. If you look back to the initial Fringe run, it had a lot of success following House. In fact, while the House numbers are virtually unchanged from Tuesday to Monday, Fringe was holding much more of the House audience on Tuesday than Lie To Me currently is on Monday.

Example:
11/18/08: House (13.03m/5.5), Fringe (9.36m/4.2)
11/09/09: House (13.31m/5.3), Lie To Me (7.41m/3)

And that was against very similar competition. Both faced DWTS on ABC, which was pretty much a wash. NBC was greatly improved against Fringe with Biggest Loser (7.84m/3.3), as opposed to Trauma (5.35m/1.8). And CBS was mixed, with The Mentalist (15.83m/3.5) trailing the Men/Big Bang hour (13.62m/4.6) in the demo.

Now we look at where we are this season. Fringe did manage something of a rebound this week, finishing with (5.91m/2.2) on Thursday. That’s still a distant fourth place, and should find the show on the hot seat at the end of the season. It would, obviously, do better on Monday following House. The question is, would it do better than the (7.41m/3) that Lie To Me is currently offering? I think it would.

On the other side of that coin, while I’m not quite as confident about the move of Lie To Me to Thursday, I do still see the potential for it to outperform the current Fringe numbers. That bar has been set, after all, rather low. It would likely take a  hit in the move, but the end result would be that Thursday at 9:00 is stronger as well. Just something to think about. The usual numbers junk is after the jump. Read the rest of this entry »

My schadenfreude was absolutely tingling during the season finale of Mad Men. There was some serious comeuppance for Don Draper to end this season, and I can’t say that I didn’t enjoy it. In fact, after an entire season (perhaps more?) of serious douche-baggery, I think Don Draper deserved every mouthful of crow that he was forced to eat in this episode. Yes, he sat down and ate his crow for Roger, Pete, Peggy, and even Betty, and I loved every second of it.

After this episode one thing is for certain: change is in the air, and I freaking love it!

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The World Series was the big ratings winner last week, but with New York involved, everyone kind of expected that, right? What nobody expected — most notably ABC — was the success of the V premiere. The numbers weren’t just good. It was the highest rated scripted program on the network, topping the Housewives and Grey’s. Even better, the V demo rating was the highest for a scripted show on any of the networks.  Someone at ABC has to be kicking themselves for only ordering four episodes of V, while they continue to crank out more Hanks than they know what to do with. Read the rest of this entry »

Well, I was wrong.

For a while now, I’ve been figuring that the assassination of President Kennedy was going to be saved for the season finale, but it took front stage on the penultimate episode this week. The historical event did, however, appear to put a bunch of things in motion for the end of the season. It all has me wondering how this season of Mad Men is going to end, and I have a few theories on what we are going to see next week.

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A combination of baseball and pre-sweeps repeats made for a bit of an odd week. Repeats don’t mean there aren’t numbers of note however. We had Jay Leno’s first shot against CSI: Miami and NY repeats, and a look at what running repeats on Friday does for FOX. That is, nothing good for Dollhouse season 3. Also interesting this week — The Mentalist finally topped CSI in viewers and the demo, and even a repeat Gibbs appearance is worth 16 million viewers. Read the rest of this entry »

Well, I think it’s safe to say that this week’s Mad Men was the episode of the season … so far, at least. After last week’s episode I was sure that things were going to be dragged out over a couple episodes, but I was happily wrong. Just about everything between Don and Betty came to a head in this installment, and with fantastic results.

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We do often get caught up in the big numbers from the big networks. It is, after all, hard to overlook the fact that NCIS is still growing its audience in the 7th season. There are still some very interesting stories happening on the little network, CW. When it was announced that Vampire Diaries would be paired with Supernatural, while Smallville was shuffled off to Friday, many people expected that was the end.

The show wouldn’t be able to come back from a year grinding away on Friday nights. After a few weeks looking at the numbers though, that’s not the case at all. Clark and the gang can celebrate good times, despite taking a hit from the move. In fact, this week Smallville topped new episodes of One Tree Hill, Gossip Girl, 90210, and Melrose Place. It’s far from done. Elsewhere, we had our first sizable crop of repeats this week, which brought some interesting results. Read the rest of this entry »